The universal idea of ajlavmjuzik [write it as you hear it] (note: I love music; written in Slovak pronunciation) is understandable for both national and international people.

The music label was founded in 2008 with a simple message: to present the local music scene and design. There have been over forty albums labeled by „ajlavmjuzik release” by now. Many of them were also released as hard copy vinyl; most of them as limited editions and the majority have been already sold out. The best part of them was also nominated for Radio Head Awards. Besides being a label we also focus on production of merch, organization of events, etc.

In 2012 we became a part of Cvernovka community – the creative industry. We had also build-up Bavlna place, which was our home until 2016. Since then we have moved to the Nova Cvernovka building. In this former Chemical Apprentice School in Bratislava we have created out new home called Atom.


The very first logo of ajlavmjuzik was created out of necessity of the music label by its founder Miro Gajdoš, which was later improved by heart symbol by author Maroš Obšívan.

In 2018 Adam Križka – RHB Design designed a new logo. It’s become popular quite fast, and so the label idea to present local music and design was applied and maintained thru its creation.

The logotype is based on Slovak font Deva Ideal created by graphic designer Ján Filípek. The heart pictogram refers to the original logo but also can remind you of PLAY button.